Marketing Healthcare Today (MHT), a subscription based magazine that is a dependable resource of the nation’s finest healthcare marketing since 2003, has featured BlaineTurner Advertising’s (BTA) 2014 silver Aster Award-winning campaign “This is Where…” developed for United Hospital Center (UHC) in Bridgeport, W. Va.
For the past 17 years, BTA has been the full service marketing and advertising resource for UHC. As new elements of the campaign are developed and released, BTA continues to measure overall impact to improve future strategies for the client.
In Volume 12 of Issue 4, MHT Magazine showcases BTA’s successful “This is Where…” campaign as part of the latest and most exciting healthcare marketing in today’s industry.
The “This is Where…” marketing campaign began in June 2013 after UHC identified their goal of appealing to several different groups within the target’s reach, including patients, families and potential employees.
Media produced for the campaign include newspaper, direct mail, TV/video, magazine, Web site/banner ads, billboards and newsletters as well as a recruitment video for Physicians titled, “This is Where… You’ll Be Part of Something Special.”
After the campaign launched, visits to UHC’s Web increased 79%, with the “Find-A-Doc” and “Employment” pages both increasing 13% and 10% respectively. The campaign advertisements were also used in Google™ AdWords; the overall click-through rate (CTR) of 0.65%, which exceeds the national average.
As a result, “This is Where…” received a 2014 silver Aster Award in the “Total Advertising Campaign” category for its success between June 2013-14.
ABOUT BLAINETURNER ADVERTISING
Headquartered in Morgantown, W.Va., BlaineTurner Advertising is a full-service marketing and public relations firm with expertise in tourism, energy, manufacturing, health care, higher education and collegiate sports marketing.
The agency’s core competencies encompass:
- Online and Mobile Marketing
- Audio, Video, and Print Advertising
- Web Side Coding and Design
- Market Research and Strategic Planning
- Social Media
ABOUT UNITED HOSPITAL
United Hospital Center is a general medical and surgical hospital located in Bridgeport, W. Va. The new UHC is designed around the environment with the patient, family, staff and community in mind; enhanced patient privacy; a high level of technology integration; improved access.
For more information, visit http://www.uhcwv.org/.
ABOUT HEALTHCARE MARKETING TODAY
Over 7,000 healthcare professionals, including but not limited to CEOs, COOs, VPs, managers and directors, subscribe to MHT Magazine. The publication, which is published bi-monthly, has a long shelf life and is archived as a creative source of inspiration to reference in the marketing industry. It is deemed as a “must-have” for any marketing professional.
For more information, visit http://www.mhtmagazine.com/.
End
