BlaineTurner Advertising recently launched a new website for the Preston County Convention & Visitor’s Bureau (CVB), www.tourpreston.com, to help drive tourism to Preston County, West Virginia. BTA wanted to create a unique but clean design to drive more traffic to the Web Site using the newest standards of HTML5, CSS3, and Search Engine Optimization (SEO). According to the stats, it is working!
Using Google™ Analytics, BTA compared 2012 vs. 2013 data
- Total Visits are up 258%.
- The number of pages viewed per visitor has climbed 229%.
- Bounce rate dropped 12%. Which means more people decided to explore the website rather than leave after viewing a page.
- The people that decided to explore the website spent 125% more time on the pages than the previous year as well.
If you are in the tourism or hospitality industry, give us a call! We would love to provide this type of success to you, too!
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