Challenge
After opening a 300-bed hospital, the human resources department at United Hospital Center faced the overwhelming challenge of finding and hiring qualified medical professionals. Declining newspaper readership and increasing classified advertising rates led the recruitment managers to BlaineTurner Advertising for ideas.
Strategy
The agency developed new branding, a dedicated H.R. Web site, a Facebook page and online media strategies, including Indeed.com, to drive applicants to the recruiters.
Results
The online campaign actually reduced the hospital’s annual recruitment budget by $34,000.00.
