BTA’s award-winning search, paid, social and display techniques combine with technology to deliver top-to-bottom campaign optimization…and success.
The depth of our channel management expertise, layered with strategy and innovation offers clients the ability to discover and capture customers at every stage of the purchase funnel.
Our team specializes in:
Search and Social Media Marketing
Our team specializes in crafting Google AdWords™, Facebook, and programmatic media marketing campaigns to ensure that the right content is presented to the right audience throughout the purchasing journey. We monitor, analyze, and test different tactics in order to gain positive insights that lead to higher conversions and sales for our clients.
To reach your target audience, we use search engine marketing, or SEM, to provide lower advertising expenses, greater control of ad campaigns, faster customer conversions, and return on investment (ROI) performance tracking.
Programmatic media, an automated form of media buying, is a useful marketing tool as well when it comes to targeting a distinct group of individuals based on big data such as geographic, demographic, behavioral and psychographic segments of the target audience.
We A/B test audiences and content in our Facebook advertising campaigns and monitor key performance metrics in order to get the maximum return for our clients.
With a Facebook Certified Buying Professional on-staff, we are able to provide clients with highly optimized and targeted Facebook ad campaigns. This certification demonstrates our team’s ability to build, monitor, and report on insight-driven ad campaigns focused on reaching highly qualified audiences through Facebook, Instagram, Messenger and the Facebook Audience Network.
Marketing Automation
Marketing automation gives clients the ability to target specific individuals and personas with custom messaging and content. This allows for more personalized interactions and conversations between client brands and target audiences.
To do this build an audience, our team builds conversion funnels that turn traffic into qualified leads. Once a lead is captured from an advertising campaign, email marketing automation allows clients to deliver personalized content and messages directly to a customers inbox. This process is called lead nurturing and it keeps customers engaged by building a relationships throughout the entire sales process.
Inbound Marketing
We produce inbound marketing strategies that attract through delivering the right content to target audiences. Through marketing research, our team discovers opportunities that can increase our clients’ exposure and showcases their expertise in a given industry.
Content that helps drive traffic includes:
- Infographics
- Video
- Blogs
- Webinars
