It’s true: individuals love to consume videos and, thanks to technology, we can watch videos anywhere and anytime. In fact, 85 percent of internet users in the United States are watching video on their various devices, and 55 percent of people are consuming video content from beginning to end. How are people finding these videos? Typically, through social media. On Facebook alone, over 100 million hours of video are watched every day. Some may call it crazy, but we call it smart advertising.
When it comes to marketing, creating videos is a productive technique in targeting your audience. The same can be said for healthcare marketing. When it comes to your client’s healthcare marketing campaigns, videos bring your key messaging to life–giving a visual meaning and entertaining your viewers all while educating them about your client. When given the choice between text or video, 72 percent of consumers prefer to watch a video to learn about a product or service; video content as a whole is more memorable to a consumer than text or images.
At BlaineTurner Advertising (BTA), we believe videos have an important value in healthcare marketing and we have the necessary tools to produce successful healthcare marketing video campaigns. As an agency, we’ve been awarded for four of our top healthcare marketing videos:
“Wilderness” Oncology TV Spot
United Hospital Center
Bronze
- 39th Annual Telly Awards
Rose Gold
- Muse Creative Award
“This is Where…” Physician’s Recruitment Video
United Hospital Center
UHC Physician’s Recruitment Video
Silver
- 21st Annual Communicator Award of Distinction
Bronze
- 36th Annual Telly Awards
Merit
- PRSA-WV Crystal Awards
- 32nd Annual Healthcare Advertising Awards
Oncology
United Hospital Center
UHC Oncology Department (2016)
- 31st Annual Healthcare Advertising Awards
Fulfilling The Promise
The Palliative Care Center at Sundale
- 33rd Annual Telly Award
Searching for a digital marketing agency that is the right fit for your company? BlaineTurner Advertising uses creativity to deliver real business results – We strive for continual optimization to benefit our client’s bottom line. Our clients expect us to deliver extraordinary results, and we expect nothing less. Let us create your healthcare marketing video.
For a full list of BlaineTurner Advertising’s awards, please visit: The Awards.
Resources:
https://animoto.com/blog/business/video-marketing-cheat-sheet-infographic/
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