About the Project
To increase visits to the area, we developed a programmatic campaign to targeted portions of our audience based on their interests. Social media marketing guided users to one of four landing pages that highlighted these interests/activities. The pages include videos, email sign-up for users to receive special local offers, activity listings and hotel booking options.
![](https://blaineturner.flywheelsites.com/wp-content/uploads/2016/07/programmatic-feature.png)