About the Project
UHC faced the challenge of recruitment: attracting medical professionals in large towns and metropolitan cities to relocate and work in the small town of Bridgeport, West Virginia. We produced a ten-minute recruitment video to ease the nervousness that can come with job relocation. The video highlights the town’s beautiful scenery, renowned school systems and small-town quaintness, and includes several testimonials from families who made the move themselves.
Awards
2014 Davey Awards - Gold
Communicator Award of Distinction - Silver
Telly Award - Bronze
Healthcare Advertising Awards - Merit Winner
