About the Project
BTA created and introduced a brand mascot, “Mo” the groundhog for Groundhog Day in 2012. The campaign featured a weekly Facebook event “Where’s Mo Monday?,” a promotional contest where users can guess the local attraction that “Mo” is visiting.
Awards
2014 Governor’s Conference on Tourism 'Star of the Industry' Award - Best Overall Marketing Campaign
2015 Governor’s Conference on Tourism 'Star of the Industry' Award - Best Overall Social Media
