Our Web Series

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  • How to build patient personas

    With Sarah Rogers

    In this episode, we discuss with Barry Ronan, President of WMHS, the various campaigns BTA has implemented to drive patients to the Orthopedics program at WMHS - now UPMC Western Maryland.

  • 10 Strategies to Expand Reach in Rural Communities

    with Sarah Rogers

    There are many ways to reach rural audiences; in this episode we discuss 10 strategies to attract patients to your rural hospital.

  • Does digital media work for health screening registrations?

    With Sally Fieldman, CMO at Cedar Sinai

    In this episode, we discuss with Barry Ronan, President of WMHS, the various campaigns BTA has implemented to drive patients to the Orthopedics program at WMHS - now UPMC Western Maryland.

  • Using Facebook groups as support groups for chronic health conditions in rural communities

    With Dr. John Johnson from Hospital

    In this episode, we discuss with Barry Ronan, President of WMHS, the various campaigns BTA has implemented to drive patients to the Orthopedics program at WMHS - now UPMC Western Maryland.

  • How to Consistently Succeed in Your Orthopedic Marketing Efforts

    with Barry Ronan, President of WMHS

    In this episode, we discuss with Barry Ronan, President of WMHS, the various campaigns BTA has implemented to drive patients to the Orthopedics program at WMHS - now UPMC Western Maryland.

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