Travel and Tourism Marketing

Social Interactions That Build Tourism for Destinations

  • BTA Advantage

  • Our Philosophy

  • Benchmarks

  • Client Success

    • CVB Debuts Brand Mascot With Social Media Campaign

      BlaineTurner Advertising (BTA) wanted to enhance the Greater Morgantown Convention and Visitors Bureau’s (GMCVB) brand recognition and appeal to ages, including Morgantown, W.Va. locals so we created and introduced a brand mascot, “Mo” the groundhog.

      Read case study See Our Tourism Case Studies

    • CVB Debuts Brand Mascot With Social Media Campaign

What are the most effective strategies for destination marketing when you’re competing with similar destinations?

BTA has honed its destination marketing expertise with decades of experience. We know how people search for travel and we define the subtle differences in behavioral patterns across demographics using audience segmentation. This allows us to accurately predict search tendencies and persona behavior: to put the right message in front of the right people at the right time.

With our finger on travel and tourism trends, we put our research into action, building a process around content marketing, tourism keyword research and real time tracking.

We use platforms (and you can too!), such as Google Analytics and HubSpot to discover who is interacting with our client’s brands, so we can tailor our approach.

If you think you’re doing all the right things, but have been wondering, “why are my competitors seeing more engagement with their content?” you can relax. You’ve just found the agency for marketing hospitality and tourism that will strengthen your brand, engage your visitors and report results . . . all within your tourism marketing budget.

What Our Clients Are Saying

"BlaineTurner Advertising is a group of professionals that I am exceedingly pleased and proud to work with. I would really like to achieve, or try to achieve, that my staff actually emulates the way BTA operates as well. They are professionals, they are transparent, they are timely, customer service is at the top of their list, organized, meeting deadlines, and so goal-oriented. Its a pleasure working with a group that makes us look better. I recommend BTA on a regular basis."

Susan Riddle, President / CEO

Greater Morgantown CVB

Our Featured Work In
Tourism

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Read the latest articles

  • BTA is Recognized for Winning a Davey Award

    BlaineTurner Advertising is recognized for winning gold in the 15th Annual Davey Awards for the Greater Morgantown Convention and Visitors B...

    December 4, 2019

    Read more

  • Targeting Millennials With Your Tourism Marketing Strategy

    Millennials are both the most sought after and most frustrating demographic to reach when it comes to marketing. As of 2018, the age of thes...

    September 27, 2018

    Read more

  • 6 Tips for Tourism Marketing: The BTA Way

    Here at BlaineTurner Advertising, our team works together to ensure your information is comprehensive, as well as easily accessible and sear...

    June 30, 2018

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  • BTA is Recognized for Winning a Communicator Award of Distinction

    BlaineTurner Advertising is recognized for winning a 2018 Communicator Award of Distinction in the Integrated Campaign category. The Communi...

    June 25, 2018

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  • 5 Digital Marketing Skills to Have

    The ever-changing preferences of clients and consumers place strategic digital marketing as a top priority. Staying up-to-date on search alg...

    August 11, 2017

    Read more

  • 5 Tactics to Gain Awareness with Video Marketing

    Building awareness is a key tactic to effectively market any business. A beneficial way to accomplish this is by producing a video and posti...

    May 19, 2017

    Read more

  • Greater Morgantown CVB Nabs 4th “Stars of the Industry” Tourism Award

    The Greater Morgantown Convention and Visitors Bureau (GMCVB) has received a prestigious award from the West Virginia Governor’s Conferenc...

    November 14, 2014

    Read more

  • Greater Morgantown CVB’s “MORE!” Campaign Wins Silver Davey Award!

    The Greater Morgantown Convention and Visitors Bureau (GMCVB) was awarded a 2014 Silver Davey Award in Integrated Campaign for the Promotion...

    November 14, 2014

    Read more

  • BlaineTurner is Morgantown Chamber of Commerce’s Small Business of the Year!

    (MORGANTOWN, W.VA.) BlaineTurner Advertising, speciali...

    January 28, 2014

    Read more

    ...

In six months, will you be wishing that you hired BTA . . . or be glad that you did?

  • Let's Work Together

  • Contact Ginna Royce

    Ginna Royce
    CEO and Creative Director

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Some of Our Client Friends

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UPMC Western Maryland Logo
West Virginia Athletics Logo
Swanson Industries Logo
Greater Morgantown CVB Logo
FCX Systems Logo
St. Joseph's Hospital Logo
Your Community Foundation Logo
Bishop Walsh School Logo
Mon Valley Integration Logo
Wilson, Frame & Metheny Logo
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