ADA Compliance for Social Media
Like many brands, accessibility must be at the forefront of our minds as we adopt new technologies and digital platforms. The accommodations...
May 21, 2019
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BTA’s Digital Media Strategist Earns Title of Facebook Certified Buying Professional
BTA recognizes Meredith Eddy, Digital Media Strategist, for becoming a Facebook Certified Buying Professional! To earn this title, Eddy pass...
April 25, 2019
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Manufacturing Marketing: The Complete Guide to More Leads
Manufacturers, or B2B consumers, differ from B2C consumers in many ways. Their needs are more precise and the solutions they are looking for...
April 8, 2019
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Online Review Management Systems: What to Consider
Online reviews have become established as the number one trusted source for recommendations and ratings by consumers for products, services,...
March 6, 2019
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BTA Promotes Shelby Toompas to Project Manager
Following the recent announcement of Sarah Rogers as the agency president, BTA also promoted Shelby Toompas to Agency Project Manager. In he...
February 26, 2019
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BTA Promotes Sarah Rogers to President
This week, BTA announced the promotion of Sarah Rogers to agency president. The announcement coincides with our firm’s 33rd anniversary. ...
February 25, 2019
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If You Could Trademark One Word: Brand Positioning and the Dangers of Synonymity
The thought of having your brand become synonymous with the service or product it represents seems nice to many, but to others, it can be [&...
February 8, 2019
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5 Marketing Trends for 2019
As digital marketers who work in an ever-changing environment of new ad targeting, content writing and social media trends, it only makes se...
January 2, 2019
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BTA Awarded Gold for Hospital Website
BTA is recognized for winning a 2018 gold “Best Overall Internet Site” eHealthcare Leadership Award (Hospital, 200-399 Beds) for the Wes...
November 12, 2018
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