Healthcare Marketing

According to Pew Research, 72% of internet users say they looked online for health information of one kind or another within the past year.Today, it is essential that hospitals and healthcare facilities deliver relevant, authoritative and shareable content. Patients search Google, social media accounts, as well as YouTube, and online blogs for quick answers to their health questions in the form of educational articles, videos, infographics and emails.Patients also want information that is specifically tailored to their needs. To maximize engagement, healthcare organizations should look to deliver a personalized experience built around their patients interests, which includes timely and relevant content on a one-to-one basis.

With deep knowledge of both value-based care and fee-for-service care, BTA uses proven medical marketing strategies to deliver measurable results for hospitals, providers, rehabilitation and long-term care facilities.Our marketing plans include campaigns, which utilize both print and digital marketing to generate emotional engagement throughout the patient’s journey.

We work with hospitals, health care providers, plastic surgeons, rehabilitation and long-term care facilities to provide print and digital services, such as Brochures, Patient Guides, Billboards, Video Production, Web Design, Display Ads, Paid Search, Organic Search Engine Optimization and Content Marketing.We understand you’re changing the world of healthcare and we want to help you do just that. We have expertise in Oncology, Cardiology, Obstetrics, Neurology, Orthopedics, Rehabilitation, Gastroenterology, Urology, Plastic Surgery, Reproductive Medicine, and Recruitment.Wondering how your department can possibly produce enough quality content to implement a digital campaign? Call us. We’ll strengthen your brand, engage with your patients, and track your results.BTA’s ongoing strategic oversight in real time, delivers measurable ROI for healthcare marketers. Whether you’re a one-person marketing department or you manage a marketing team, BTA’s sole job is to make you successful.